HELLO!
My name is Jocelyn Fajardo but you can call me Yosi!
I'm a Chicana graphic designer and illustrator from the Midwest, deeply interested in the connections we create and how they shape design. One thing about me is that I create from a place of hunger. Hunger for life, for all its rawness and comforts. I’m restless in the best ways. Driven to fill my world with design and meaning. I love to love, and I love what I do.
My practice spans branding, illustration, and visual storytelling, always rooted in curiosity and intention. I’m drawn to the small moments in textures, gestures. The choices that reveal who we are. I approach each project as a chance to learn, to listen, and to build something that feels genuine. My work is bold, detailed, and shaped by the world around me, always evolving as I do.
I design to connect. To see and feel seen, and to offer that same sense of recognition to others. Even without being face to face, design lets us understand one another. It’s a quiet pursuit of shared humanity
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Sincerely,
Yosi!